Start with the hand.
We map one-handed use, attention, grip changes, sunlight, motion, and interruptions before polishing a screen.
Dorunafeli designs and ships mobile products for teams whose customers are out in the world—not parked at a desk. We turn demanding journeys into calm, dependable hand-held tools.
01 / field rulebook
A field guide is designed to be opened, marked up, and used again. We give products the same discipline: clear cues, durable decisions, and no ornamental detours.
We map one-handed use, attention, grip changes, sunlight, motion, and interruptions before polishing a screen.
We reduce every flow to its next trustworthy marker, so people know what happened, what matters, and where to go.
Weak signal, stale data, lost context, and a changed plan are product conditions—not edge cases to defer.
The field notebook / evidence before opinionA connection may disappear, but confidence should not. We make states understandable at a glance and make sync feel like a continuation, not a rescue.
02 / hand-position explorer
Explore three common conditions. Each one changes the job of the UI—from reachability to readable feedback.
Place the primary decision inside the thumb arc; defer dense comparison until the user is still.
Route marker03 / route-marker index
A good mobile flow feels less like a maze and more like a well-marked route. We set the visual language early, then make it carry real product meaning.
Where am I, and what changed around me?
What is the single useful action from here?
What can I revisit without starting over?

04 / task packer
Use this miniature release pack to see how we choose what belongs in a first field-ready slice. Check items and watch the pack settle.

05 / recovery compass
Mobile products are used between meetings, at the curb, in poor reception, and in moments that do not forgive ambiguity. We design recovery as a primary route.
Use specific, human language instead of a generic failure label.
Tell people what has been saved, queued, or needs their attention.
Keep the choice visible and the path back short.
06 / test-flight log
We take the smallest believable prototype to the actual moment of use and collect the language, workarounds, and hesitation it reveals.

We turn observations into a compact flow, prototype its feedback, and tune the edges where attention and confidence get thin.

We identify what the first release must teach the team, then give the product enough instrumentation to answer without distracting its users.

What we bring to the table
We partner with product teams who want a compact, deeply involved studio—not a handoff line. Strategy, UX, visual direction, prototype, and implementation decisions stay connected.
Clarity is a feature, especially under pressure.07 / working agreement
“The strongest mobile products respect the environment their customers are actually in.”
Dorunafeli works best with teams who have a consequential problem, access to the people living with it, and the will to make a clear first move. You work directly with the people doing the thinking and making.
08 / dispatch card
Send a short note about the product moment you want to improve. We read every message and reply within two working days with a clear next step—or an honest reason we are not the right crew.
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